HighEdWeb becomes Digital Collegium on Nov. 1. Discover the new brand

Community visualizations for Looker Studio

This presentation will go over tips and tricks for using some of the community visualizations in Looker. In the course of a normal day, most of us don’t have time to deep dive into the extra features in Looker, so here are recommendations and usage examples that can be used in your reports. Info on […]

Digital discoveries: Unveiling user behaviors through Microsoft Clarity

Uncover the potential of Microsoft Clarity, a free tool designed to track user activities on your website in real-time, providing valuable insights through both live and recorded sessions. Gain a firsthand understanding of user experiences, discover pain points, and recognize effective elements through direct observation. This session will walk you through the essentials of utilizing […]

Empowering higher ed with first-party data: Strategies for a unified digital experience

Your most valuable data is the data you collect about your audiences, with their permission – often called “first-party” data. Third-party data, sourced from external aggregators, enriches marketing strategies but is challenged by growing privacy regulations. With Google and Apple phasing out third party cookies, higher ed web teams and marketers need to take control […]