HighEdWeb becomes Digital Collegium on Nov. 1. Discover the new brand

Beyond keywords: AI-powered tools to propel your SEO into the future

In the rapidly evolving higher education marketing landscape, staying ahead in SEO demands not just diligence but innovation. This poster session unveils the transformative power of AI tools, with a spotlight on Harpa.AI, to revolutionize your SEO strategy. Discover how to effortlessly monitor competitors’ pages, conduct thorough audits of your pages, and develop a robust […]

Botched chat: A comedic tale of AI misadventures

“Elevate your school’s digital presence with chatbots, revolutionizing accessibility and communication. From providing instant answers to FAQs to offering personalized assistance, chatbots will empower students, parents, and faculty, enhancing their online experience.” (written by ChatGPT) During the height of the COVID-19 pandemic in 2020, and as we all pivoted to remote learning and work, our […]

Community visualizations for Looker Studio

This presentation will go over tips and tricks for using some of the community visualizations in Looker. In the course of a normal day, most of us don’t have time to deep dive into the extra features in Looker, so here are recommendations and usage examples that can be used in your reports. Info on […]