Creating a support group for marketing folks in a non-marketing world

The success of any organization depends on the effective management of its teams. However, silos can often develop within teams, creating barriers to communication and collaboration. Our Student Affairs Marketing and Communications team grew exponentially in the past year — from 0.5 to 6 members and each with a different reporting structure — which presented […]

Diary of a new higher ed professional

Who trusted me with this job? An inside look at the real and raw questions plaguing those new to higher education straight from the source — someone with two years in this red-taped political minefield we call higher education. We’ll focus on the questions to ask as a new higher education professional, provide strategies to […]

Why are content management systems so “C.M. Messy?”

What if the real issue isn’t your content management system but how you’re using it? I’ve spent 19+ years of my career thinking about this question, as a technical trainer for CMS authors, and as a developer of CMS authoring interfaces. Attend this session to identify sources of “mess,” and along with some strategies you […]