HighEdWeb becomes Digital Collegium on Nov. 1. Discover the new brand

Training the next generation of website experts through experiential learning

In the late 70s I had a T-shirt that said “Grow Your Own” with some associated graphics. Twenty years later, I decided “Grow Your Own” was the best method to find the student interns I needed to run the college’s website. Fast-forward to today, and we have developed an experiential learning center focused on the […]

Is this thing on?: Podcasting as a party of one

Sometimes, it’s challenging at best (and painful at worst) to carry a good conversation. It’s harder still to have a public and relevant conversation that elevates your institution in meaningful ways. And how are you supposed to further showcase your campus community when your schedule is already piled high with to-dos and tasks? Louisiana Tech […]

Visual content strategy

Many content strategists have backgrounds as writers, but modern websites depend on photos and videos as much as or more than written content. How can you make sure your visual content is supporting your brand and messaging as well as your text content is? And where are you going to get all those photos and […]