HighEdWeb becomes Digital Collegium on Nov. 1. Discover the new brand

Evaluating AI: What’s helpful and what’s just hype

Talk of AI is everywhere, and on college campuses it’s not just about whether ChatGPT is writing student essays. Digital leaders at every institution are wondering whether and how AI can support their growth initiatives. There’s no shortage of products and companies promising just that — but how much of it is real, and how […]

Five questions to improve your strategy

“Strategic plans” often get a bad rap for being daunting, messy or overwhelming — especially in higher ed where there are many moving (and often decentralized) parts. It can be challenging to apply high-level plans to day-to-day work, determine whether a team or project is strategically aligned or know when it’s time to change course. […]

Maslow was right: The higher ed hierarchy and your digital UX

With the intense pressure on ROI in higher education, telling a compelling story with your digital experience is more important than ever. But what does your audience need at each stage of their journey so they smoothly move forward to the next? And what are the most powerful ways to respond to those needs at […]