HighEdWeb becomes Digital Collegium on Nov. 1. Discover the new brand

Transforming campus leadership: Breathing life into a stale website with a strategic vision

This session will cover the steps to take to successfully redesign a website including how to: conduct user testing, collaborate with stakeholders, analyze analytics, and employ web content strategy. Presenter Megan Yoder — University of Iowa Shortcode PST10 Tags

Evaluating AI: What’s helpful and what’s just hype

Talk of AI is everywhere, and on college campuses it’s not just about whether ChatGPT is writing student essays. Digital leaders at every institution are wondering whether and how AI can support their growth initiatives. There’s no shortage of products and companies promising just that — but how much of it is real, and how […]

Five questions to improve your strategy

“Strategic plans” often get a bad rap for being daunting, messy or overwhelming — especially in higher ed where there are many moving (and often decentralized) parts. It can be challenging to apply high-level plans to day-to-day work, determine whether a team or project is strategically aligned or know when it’s time to change course. […]