HighEdWeb becomes Digital Collegium on Nov. 1. Discover the new brand

Ma’am, miss, bruh. Handling effective and inclusive communication across the generations

There are four different and distinct generations in the workforce right now. Some of the boomers are working on their retirement exit strategy while team Gen Z are starting the careers. Navigating between different slang definitions of a word plus keeping everything can be daunting to say the least. While a 40-something would take a […]

Teaching web teams to speak enrollment

You know prospective students are the No. 1 audience for your website. But most marcom and web teams don’t speak “enrollment.” They’ve heard the terms, but they haven’t lived them. When enrollment leaders say they want to increase applications, what do they really mean? When they say summer melt is a problem, how can the […]

Why headless? How to empower your content editors (with guardrails) and build for scale

Faced with the rapid growth of a massive brand, the team at the University of Notre Dame’s Mendoza College of Business realized it was time for a change. New academic programs were launching, the enrollment market was rapidly shifting, pricey audits were becoming quickly outdated, emerging technologies were confusing the conversation… and on top of […]