Some of us go to great lengths to understand and truly get to know our audiences. Through community management and regular engagement, to audience research and user testing. There are many ways that we can — and already do — seek to know them better and empathize with them through our content. But what don’t […]
Tag: HEWeb24
With the sheer amount of information out there, users can often struggle to find the specific answers they need on college websites. This session explores the potential of Large Language Models to act as a search/discovery layer to improve your website’s user experience. Despite their incredible potential, today’s LLM-based chatbots can often fall short of […]
The redesign of your institutional website can be daunting. It is a major investment of time, money and talent that spans years. With students’ ever-changing needs and expectations, your website is more important than ever in their decision-making journey. Learn how the University of Louisiana at Lafayette turned its inward-facing website into a successful marketing […]