HighEdWeb becomes Digital Collegium on Nov. 1. Discover the new brand
This presentation will go over tips and tricks for using some of the community visualizations in Looker. In the course of a normal day, most of us don’t have time to deep dive into the extra features in Looker, so here are recommendations and usage examples that can be used in your reports. Info on […]
Your most valuable data is the data you collect about your audiences, with their permission – often called “first-party” data. Third-party data, sourced from external aggregators, enriches marketing strategies but is challenged by growing privacy regulations. With Google and Apple phasing out third party cookies, higher ed web teams and marketers need to take control […]
Transitioning to Google Analytics 4 (GA4) is a critical step for higher education institutions aiming to leverage data-driven insights for enhancing digital experiences. SimpsonScarborough, with its extensive experience in implementing numerous GA4 properties across the higher education sector, has identified common pitfalls in the adoption and effective use of GA4. This session aims to distill […]