HighEdWeb becomes Digital Collegium on Nov. 1. Discover the new brand

The power of pitching

If you’re like me, you have 22 magazine, web and social media content suggestions; no staff writer; no video producer; no graphic designer — and VPs, deans and program heads asking, “What have you done for me lately?” That’s where I found the power of pitching can turn your frown emoji into a smiling one. Using the power of […]

How to build an in-house video production team and streamline content creation for your organization

In this presentation you will learn how to set up an in-house video shop from the ground up for a small marketing department. We will discuss essential equipment that fits a $15k, $30k or $60k+ budget. We will also discuss how you can streamline your video projects from creative brief to client delivery, including project management tips, […]

Earth to Gen Zers: building a student integrated marketing team that speaks their language

“What makes [insert your institution here] special?” Who would you rather have answer this question? A marketing professional who knows all the right things to say about your institution’s experience. A current student who lives it every day. Learn how you can deploy your insights as a member of option a to empower the authentic perspective […]