HighEdWeb becomes Digital Collegium on Nov. 1. Discover the new brand
What do you do when you discover you’ve inadvertently created a blog post that receives top organic search traffic month after month? If you’re the Marketing and Communications team at Purdue University Northwest, you see if you can build the blueprints to do it again. We took that post and paired it with student search […]
Picture this. You bring impressive metrics to your provost — high impressions, lots of web traffic and exceptional engagement on social. But (heartbreakingly) they don’t care. The conversions aren’t there. Enrollment is declining, and these vanity metrics prove nothing to the leaders who want to see that shift. We’ve all been there. Higher ed marketers […]