HighEdWeb becomes Digital Collegium on Nov. 1. Discover the new brand
You know prospective students are the No. 1 audience for your website. But most marcom and web teams don’t speak “enrollment.” They’ve heard the terms, but they haven’t lived them. When enrollment leaders say they want to increase applications, what do they really mean? When they say summer melt is a problem, how can the […]
Years of saying “yes” to most web requests had left us with a big mess, and it was time to clean it up. This is the story about how our small web team tackled a big content restructuring project that vastly improved the content and user experience for our current students. Along the way, we […]