HighEdWeb becomes Digital Collegium on Nov. 1. Discover the new brand

Welcome to Wonderland: Navigating the maze of data analytics to achieve enrollment goals

Dive into the heart of data-driven decision-making without falling down the rabbit hole. This session explores how to effectively bridge the gap between ambitious enrollment targets and targeted advertising strategies using data analytics. We’ll unveil practical approaches to distill vast data landscapes into actionable insights, ensuring your advertising decisions are both strategic and impactful. Join […]

One-word SEO — a vastly simplified approach to using data to optimize your site

With Search Console, Google gives us all the data we need to do SEO — so why is it so hard? The problem is, there are too many similar-sounding phrases that are just variations of the same small group of words. Sorting through GSC data to get meaningful insights can be a real headache. And […]