HighEdWeb becomes Digital Collegium on Nov. 1. Discover the new brand
Last year, Google began testing out an update to their search engine—Search Generative Experience (SGE.) This update seeks to incorporate generative AI into the Search experience, reorganizing results in a new “snapshot” feature and focusing on more Q&A style search behavior. As Google notes, you can “ask new kinds of questions that are more complex […]
Learn how to navigate and leverage Google Analytics 4 (GA4). Join Two Octobers’ Nico Brooks and I as we explore: Presenters Shortcode P3 Tags
In the ever changing ecosystem of digital marketing in higher education, understanding the significance of metrics is imperative to success. However, it’s not just about crunching numbers; it’s about fostering collaboration and alignment among admissions, marketing, and web teams to achieve common objectives. By emphasizing the need for cross-team communication and collaboration, attendees will learn […]