HighEdWeb becomes Digital Collegium on Nov. 1. Discover the new brand
We will delve into the crucial task of aligning marketing metrics with the business bottom line from a leadership viewpoint. Participants will explore how to select and present metrics that directly influence business outcomes, adopting a leadership mindset to understand what drives strategic decisions. The focus will be on not just interpreting data but advocating […]
AI assistants are neither artificial nor intelligent. Without training, they are like a barista that has never heard of coffee or a chef that has never seen a knife. To train them to work effectively and accurately to create content or content ideas requires training. And that training requires an understanding of how AI actually […]
Knowing where to start when planning a website overhaul can be overwhelming, especially when you’re trying to determine what content to keep, and what content to get rid of. Joining this session will give you an example of how to approach overhauling and shrinking your website, what analytics to use to determine a starting point, […]