HighEdWeb becomes Digital Collegium on Nov. 1. Discover the new brand
75% of higher ed marketers don’t have the budget they need to meet the expectations of leadership. As competition increases and student behaviors shift, you need to be able to do more with less. By creating a solid data foundation, mapping out the student journey, implementing the right marketing strategies at the right time, and […]
In the rapidly evolving higher education marketing landscape, staying ahead in SEO demands not just diligence but innovation. This poster session unveils the transformative power of AI tools, with a spotlight on Harpa.AI, to revolutionize your SEO strategy. Discover how to effortlessly monitor competitors’ pages, conduct thorough audits of your pages, and develop a robust […]
“Elevate your school’s digital presence with chatbots, revolutionizing accessibility and communication. From providing instant answers to FAQs to offering personalized assistance, chatbots will empower students, parents, and faculty, enhancing their online experience.” (written by ChatGPT) During the height of the COVID-19 pandemic in 2020, and as we all pivoted to remote learning and work, our […]