HighEdWeb becomes Digital Collegium on Nov. 1. Discover the new brand
Uncover the potential of Microsoft Clarity, a free tool designed to track user activities on your website in real-time, providing valuable insights through both live and recorded sessions. Gain a firsthand understanding of user experiences, discover pain points, and recognize effective elements through direct observation. This session will walk you through the essentials of utilizing […]
Your most valuable data is the data you collect about your audiences, with their permission – often called “first-party” data. Third-party data, sourced from external aggregators, enriches marketing strategies but is challenged by growing privacy regulations. With Google and Apple phasing out third party cookies, higher ed web teams and marketers need to take control […]
In an era where digital engagement is paramount, how can universities leverage cutting-edge technology to connect with prospective students in a way that’s both innovative and relevant? This session explores our approach of using the ChatGPT API to bridge the gap between prospective students’ interests in popular culture and their academic futures. By inputting their […]