Years of saying “yes” to most web requests had left us with a big mess, and it was time to clean it up. This is the story about how our small web team tackled a big content restructuring project that vastly improved the content and user experience for our current students. Along the way, we educated our content owners and stakeholders, developed processes that we will keep using and made a beautiful end product that has room to grow.
But, most importantly, we built relationships and trust. We defined roles and responsibilities. Our clients understood us better, and we them. We built something together, and so we were vested in its success — our collective success — and that was the best outcome of all.
This presentation will focus on the project design and the process, highlighting the particular elements that led to the “intangible” client relationship improvements. But it will also include “tangible” takeaways, such as sample process documents and other do-it-yourself goodies that attendees may find useful.
Presenter
Kristin Gasser — Arizona State University
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Shortcode
HTHE3