Director, Digital Experience

This position will oversee high-quality content, crucial in meeting the increasing demands of our organization, enhancing our relationships with future students, current students, the community, and our employees, and ultimately, driving meaningful engagement and interactions. The ideal candidate will possess exceptional leadership skills, a deep understanding of marketing principles and trends, and a track record of success in strategic marketing management.

Required Knowledge, Skills, and Abilities

• Deep understanding and proficiency in HTML and CSS with at least a basic understanding of JavaScript and front-end frameworks.
• Proven experience managing large-scale content management systems in complex organizations with multiple stakeholders, authors, and editors.
• Proven experience in marketing, with a focus on strategic marketing leadership and management within the digital space.
• Strong leadership and team management skills, with a track record of leading and developing high-performing teams. Deep understanding of user-centered web design techniques and strategies, online accessibility and current standards, principles of visual design, especially as it relates to web design and digital content, as well as information architecture and crafting user journeys.
• Experience in market research, including customer segmentation, competitive analysis, and market trends.
• Ability to take initiative, solve problems and resolve issues.
• Ability to see problems from a variety of angles and viewpoints.
• Strong analytical mindset with the ability to interpret data, analyze market trends, and draw actionable insights.
• Exceptional communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and influence stakeholders at all levels.
• Proven ability to drive results, meet deadlines, and manage multiple priorities in a fast-paced environment.
• Strong business acumen and strategic thinking abilities.
• Demonstrated ability to navigate ambiguity, adapt to change, and thrive in a dynamic business environment.