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The GA4 struggle is real: Recommendations for higher ed

Learn how to navigate and leverage Google Analytics 4 (GA4). Join  Two Octobers’ Nico Brooks and I as we explore:

  • Common GA4 challenges in higher ed.
  • How to structure your GA4 instance and create a simple custom report.
  • How to create custom metrics and reporting (interactive map).

Presenters

  • Shiro Hatori — Concept3D
  • Nico Brooks — Two Octobers

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P3

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