In the ever changing ecosystem of digital marketing in higher education, understanding the significance of metrics is imperative to success. However, it’s not just about crunching numbers; it’s about fostering collaboration and alignment among admissions, marketing, and web teams to achieve common objectives. By emphasizing the need for cross-team communication and collaboration, attendees will learn how to avoid investing resources in the wrong areas and how to maximize their marketing efforts. By emphasizing broader collaboration beyond just numbers, we can create stronger alignment among all stakeholders, fostering a team-based approach with common goals and transparent communication throughout the process. Through practical examples in this presentation, you’ll gain an understanding of why prioritizing a people-centric approach will ensure alignment of goals and perspectives to bolster your digital marketing strategies.
Presenters
- Katy Boozer — Up&Up, a GMB Brand
- Taylor Poole — Up&Up, a GMB Brand
Log in
Please log in to access the recording, slides and other session materials. Paid members have full access to the entire library.
New members
HighEdWeb offers several membership classes. Join today as a premium, affiliate, student or institutional member for full access to this session. Become a paid member.
Shortcode
P4