Reduce, reuse, repurpose: how to maximize the life of your content

“Do more with less.” If you’re a marketer or content producer with limited resources who’s heard this phrase recently, this talk is for you. When you work hard to create engaging content, you want it to go as far as possible. Repurposing can significantly cut your content creation time, help your content appeal to multiple audiences and give it a life beyond its original purpose.

In this talk, you’ll learn:

  • Tips for sourcing and organizing content to repurpose.
  • The how-to of taking one piece of content and making it work in multiple formats
  • Fresh content ideas to try.


Elizabeth Crawford — University of Vermont

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