Learn how the Marketing Communications and Advancement teams at Manor College partnered together to grow their annual gala revenue by 150% over the previous year and 20% higher than any given year before that — with a virtual event. Virtual galas are becoming the norm, and not just because of the pandemic. We’ve been talking about virtual galas for a while now (since the costs to host in-person galas were climbing without the attendance growing, too). But can you have success at a virtual gala? Can you raise funds? Can you engage an audience, make people feel connected and grow the culture of a college community virtually? Hear how Manor College, a small school in the suburbs of Pennsylvania, ran their first-ever virtual gala in 2020 and again in 2021 to exceed their fundraising goals and foster the culture of community unlike ever before.
- Kelly Peiffer — Manor College
- Thomas Sims — Manor College
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