Improving UX, conversion attribution, user consent and SEO via server-side tag management

Everyone is familiar with the general association between page load speed and on-page conversion rate….but what can marketers do to help improve page load time? Many higher education marketers work with multiple vendors which utilize duplicative platforms and are constantly testing new ones. Addressing the advertising technologies which load within the browser are huge opportunities for marketers to reduce the impact on user experience.Come learn how Arizona State University has leveraged server-side tag management utilizing resources within the Google Marketing and Cloud Platforms to a) improve conversion attribution for advertising platforms, b) improve the page load time of web properties, c) observe measure increased conversion rate and d) facilitate better data governance.


Grant Stoltz — Arizona State University ( ASU )

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