Advancement’s secret weapon: content strategy

Content rules. That’s always been the case, but with search engines becoming increasingly sophisticated and distribution channels such as email, social media and web more ubiquitous, beating the fundraising drum has never been easier, right? Well, no, actually. Because it’s so easy to publish, everyone is doing it. And our precious messages are crowded out in a torrent of noise.

Unless, of course, you get people to care. And you get people to care by telling an engaging story. In this session, Caitlin and Rob, expert storytellers, fundraisers and marketers, will share their storytelling framework to help you hatch a content strategy that activates the imagination, evokes emotion and moves donors to give over a sustained period of time while avoiding donor fatigue.


  • Rob Bull — The Compass Group
  • Caitlin Currey — idfive

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