Mission Critical: Transformative, Data-Driven Marketing for Higher Ed


Peter Colombatto — Lindenwood University


With enrollment forecasted to continue its steep decline, regional four-year colleges will be among the hardest hit, forcing organizations to take a serious look at how they market and recruit. This session will focus on steps marketers at all experience levels in traditional higher ed organizations can take, immediately, to begin transforming their marketing operations for 2022 and beyond. Capitalizing on the emergence of data-driven marketing and creating a culture of proactivity versus reactivity, higher education marketers can succeed by going beyond traditional brand awareness to impact enrollment on the individual level. Eliminate decision-making based in an “I think, I feel, I believe” mentality by harnessing the power of your own data. It all starts with knowing the right questions to ask and knowing how to use the answers you find to make impactful changes in your strategy.

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