Improve Data Integrity: Using Cookies to Exclude Internal Users From Your Enrollment Reporting


Kris Hardy — Messiah University


Your web and digital marketing reports are only as good as the underlying data. Traffic from faculty, staff, students, and other internal audiences can often skew your enrollment and marketing data. 

Unfortunately, filtering out traffic by IP address is no longer sufficient due to the growth of online programs and remote work. During this poster session, we will explore how to use Google Tag Manager to identify internal audiences and track them with cookies to improve reporting. 

Log in

Please log in to access the recording, slides and other session materials. Paid members have full access to the entire library.

Forgot your password?

New members

HighEdWeb offers several membership classes. Join today as a premium, affiliate, student or institutional member for full access to this session. Become a paid member.