2021 Analytics Summit Resources

The HighEdWeb 2021 Analytics Summit focused on how to use analytics more effectively in our work on college and university campuses.  The one-day online event was held April 29, 2021.

Presentations and video content are restricted to current institutional, professional-premium, affiliate and student members. Become a member.


Chris Penn

Modern Marketing Measurement Fundamentals

Chris Penn
Co-Founder and Chief Data Scientist — TrustInsights.ai


Google Analytics and Search Console: Insights into Organic Traffic and SEO
Brian Piper — Director of Content Strategy and Assessment — University of Rochester

Priority Mail: Best Practices for Tracking Email Campaigns via Google Analytics
Noel Fisher — Digital Marketing Strategist – OHO Interactive

GA4; What’s it Good For?
Josh Dodson — Vice President of Innovation — VisionPoint Marketing

Visual Data Dashboards and Reports with Google Data Studio
Curtis Wech — Enrollment Marketing Manager — Wisconsin Lutheran College

Social Media Metrics That Matter
Liz Gross — CEO — Campus Sonar