Social media community group

Join this discussion about social media, including strategy, management, measurement and engagement. This group is also active throughout the year: Presenters Chris D’Orso — Rochester Institute of Technology Shortcode CG2 Tags

Fourth and goal: Nine “not-so higher ed” marketing trick plays for a BIG marketing win

How many times have we heard, “Let’s just do what we did last year.” In comes the flag! There are some aspects of marketing and consumer behaviors that change almost daily. As strategic and innovative marketing leaders in the higher education field, we have to stay abreast of these dramatic changes to ensure we land […]

Getting real on BeReal

Now more than ever, prospective students and their parents are questioning the value of higher education and are searching for authentic ways to see what campus life is really like. To address this issue, the University of Arkansas — Fort Smith has taken a novel approach on the emerging social media platform, BeReal. BeReal has […]