Chasing likes: Alternative ways to track and measure the success of your owned content

There are countless memes in the social media management sphere making light of the idea of liking your own content with multiple alternative accounts. That’s how we measure success, right? Every click on that heart button is one step closer to the dream. But…what is that dream? Is that post with fifty likes really more […]

2023 Analytics Summit Resources

The HighEdWeb 2023 Analytics Summit focused on how to use analytics more effectively in our work on college and university campuses.  The one-day online event was held April 25, 2023. Presentations and video content are restricted to current institutional, professional-premium, affiliate and student members. Become a member. GA4 track Strategic analytics track Panel discussions

Hey social media managers, you okay?

Over the last ten years, the number of social media manager positions has nearly doubled, according to LinkedIn. But are social media managers doing OK? Since the COVID-19 pandemic, social media usage has increased globally, including increased attention by our campus communities and growing expectations from institutional leaders. The great resignation has digital communication pros […]