Universities, and the organizations within them, are unlike most institutions. Teams often maintain and disseminate an incredible volume of content to diverse audiences in an often volatile and reactive environment. And as university branding strategies and institutional campaigns come and go, university teams must react and evolve, resulting in shaky information architectures and confusing user […]
We thought our homepage was meeting the needs of all our website audiences… but was it really? Our homepage was a classic example of a design that tried to appeal to all audiences, but ended up appealing to no one. I will demonstrate how I used a simple, two-part analysis to discard assumptions and guesswork […]
Living on campus is a vital piece of the college experience. But with the competitive housing market and numerous other options, what would make a student want to live on campus? The answer is in a dynamic site that engages its audience and speaks directly to them. Students are increasingly using the web to plan […]