Marketing into the student experience for graduation and beyond

Many marketers are familiar with tools and capabilities such as web analytics, advertising attribution, strategic communications, tag management, etc; however, most of these tools are used in the pre-enrollment student experience. Levering these tools that are generally reserved by marketers for post-enrollment activities can be game-changers for learning technologists, instructional design, and faculty as they address student melt, retention, academic performance, and persistence.

Learn how Arizona State University marketing technologists assisted academic researchers and faculty to leverage elements within the Google Marketing Platform, Tealium Customer Data Platform, and Google Cloud Platform to provide personalized, real-time interventions for students in math courses which helped improve their academic performance via measurable A/B testing methods.


Shruthi Jagannath — Arizona State University ( ASU )

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