Chasing likes: Alternative ways to track and measure the success of your owned content

There are countless memes in the social media management sphere making light of the idea of liking your own content with multiple alternative accounts. That’s how we measure success, right? Every click on that heart button is one step closer to the dream. But…what is that dream? Is that post with fifty likes really more […]

2023 Analytics Summit Resources

The HighEdWeb 2023 Analytics Summit focused on how to use analytics more effectively in our work on college and university campuses.  The one-day online event was held April 25, 2023. Presentations and video content are restricted to current institutional, professional-premium, affiliate and student members. Become a member. GA4 track Strategic analytics track Panel discussions

Divesting from Facebook and Instagram: considering the almost unthinkable

We actively ask some of the most vulnerable populations in the world to willingly give a precious resource — their personal data — to a company that’s proven time and time again it can not be trusted with that data. Meta’s products Facebook and Instagram are known to harm the mental health of teenagers, be […]