While social media has become ingrained into most people’s lives, explaining analytics to those that aren’t in the back end of different platforms on a day-to-day basis can be difficult. Social media analytics in the higher ed space can be especially challenging and complex due to a common lack of resources on social teams and […]
No matter our job title or department, performance metrics are important — mandatory even. But with so many ways to track and measure everything we do, applying metrics to our work can be overwhelming. How do we quantify progress? How do we show impact? What’s more, how do we report the value of our work […]
Presenters Stephanie Swindle Thomas — College of Arts and Architecture at Penn State Description The equation for social media success is a combination of quality content and analytics data. Stephanie Swindle Thomas, Director of Social Media and Visual Assets for the College of Arts and Architecture at Penn State, will provide a template for understanding, […]