Using the four-step process that is the basis for public relations planning, this session will show you how to create a strategic plan. We will focus on creating a strategic communications plan, but this process can be used for most types of strategic planning. Creating a written document in this form will not only make […]
Like most other private universities in the United States, Piedmont University held a close watch on enrollment over the course of the past few years. At the start of the pandemic, the university had planned for significant change rolling out a new brandmark, imagery and more as the institution prepared for their 125th anniversary. In […]
The success of any organization depends on the effective management of its teams. However, silos can often develop within teams, creating barriers to communication and collaboration. Our Student Affairs Marketing and Communications team grew exponentially in the past year — from 0.5 to 6 members and each with a different reporting structure — which presented […]