Using Data to Optimize Your Website for Users and Search Engines

Presenters Brian Piper — University of Rochester Description There are so many ways to optimize your content for both search engines and for your users. Where do you find the most impactful insights in your data and how do you use those to provide measurable changes to content performance and user experience? This session will […]

User Experience: How to Make Design Decisions that are Data-Driven, User-Centric and Stakeholder-Influenced

Presenters Suzanne Dergacheva — Evolving Web Description Analytics and data-driven decision-making have a distinct appeal in today’s digital landscape. We have more information than ever before about how people engage with our social media posts, our digital ads, and our website. And yet, every website redesign project starts with a list of user pain points, […]