Follow our small web team of two on our journey to build a homegrown campus portal in the Drupal CMS we dubbed My.Fred. We’ll cover the steps we took to gather requirements and user feedback from our campus users to build and deliver a stable, simple, user-centric web portal service. Because the simple core of […]
Evergreen content is content that, due to its timeless message or longstanding relevance, will continue to provide value to your audiences and drive traffic to your website even as time passes. In higher education, the “evergreen content strategy” is an often elusive goal attempted between the management and application of a dozen other responsibilities. This […]
How does your campus define a crisis, and who determines that definition? The key to successfully managing a crisis is having an effective communications plan and intently listening to what your audiences are saying. When campus stakeholders understand their roles and expectations, communications teams can more effectively focus on the important parts. Using social listening, […]