At the conclusion of Iowa’s multi-year brand research initiative, they were all set: they had a logo, brand identity, resources for writing in the brand voice¦but they realized they couldn’t launch their new brand identity without redoing the front door to the university: uiowa.edu. Last updated a decade previously, the new website needed to shift […]
Whether you manage a single platform or work with hundreds of editors on hundreds of websites, your digital ecosystem requires governance. Documenting the processes, policies and people involved can help provide clarity, streamline decision making and illuminate areas that are ripe for change. Through case studies and practical advice, this session will address different approaches to governance, […]
The Harvard University homepage redesign marked a departure from our previous homepage content strategy. Instead of starting with the stakeholders and trying to surface everything that is important to everyone at the institution, we let extensive user research efforts guide our project. This research then informed a narrative framework and messaging engagement that focused on […]