UTMs and you: connecting the dots and unmasking hidden data

With so many teams facing time, resource and budget issues, making your marketing efficient and effective is critical. But aside from vanity metrics on social or click through rates in emails, how can you really determine which of your marketing efforts are doing the most for you? How can you decipher your Google Analytics data […]

2022 Annual Conference Resources

Held Oct. 9-12, 2022, the HighEdWeb 2022 Annual Conference was a hybrid conference that explored and presented solutions for the unique issues facing digital teams at colleges and universities. General sessions Tracks APIs, analytics and integration Community groups Development, programming and CMS Education tools and strategies Management, teams and leadership Other cool stuff Partner presentations […]