Web experience personalization can go a long way toward kinder, inclusive and more hospitable design — or it can go the other way, making our institutions feel overly salesy. But how does personalization work? What does it mean? And do our prospects even use our institutional website like they use Amazon? The better we understand what […]
Wayfinding is something that each institution has and continually develops. But how often do we consider accessibility in our decisions? Not very often. During this session we will explore the foundations of accessibility for wayfinding and how we can improve it at our universities. We will explore what rules we should follow, what parts of […]
Neurodesign is an emerging field of design practice that accounts for how our brains are wired to create designs that promote simplicity, emote joy and drive action. Since humans are visually dominant, how we perceive and attend visual stimuli should be of particular interest to user experience (UX) designers. This is why nuerodesign is important. To […]