Using social media to prevent “melt” in the virtual era

While enrollment numbers at the School of Public Affairs at American University stayed steady in the early stages of the Covid-19 pandemic, it soon became apparent that students would not be able to return to campus in the academic year 2020-2021. With this news, new challenges emerged for SPA’s in-house communications team. How do we […]

Addressing equity and access while engaging students through ActiveFlex

Many traditional brick-and-mortar universities were seeking different opportunities to provide diverse delivery options for students to attend classes. Enter HyFlex. Brian Beatty defines HyFlex courses as those that “enable a flexible participation policy for students whereby students may choose to attend face-to-face synchronous class sessions or complete course learning activities online without physically attending class.” […]