In a world where data is abundant, organizations must go beyond metrics and KPIs to become truly data-empowered. This session will guide attendees through the shift from data-driven decision making to a data-empowered mindset in the context of higher education marketing. Participants will learn about the importance of making data accessible and relevant to everyone […]
What are the elements of an award winning presentation? The content? The delivery? The slide decks? In this session we will explore some principles of good slide design through the lens of past Red Stapler-winning HighEdWeb presentations. Presenter Nikki Massaro Kauffman — Red Hat Shortcode OCS10 Tags
What’s your favorite phone or computer game? If you have ever played or watched someone else play, then you know how engaging a game can be. Using gamification to boost engagement is part of the Cornell alumni marketing team strategy. But, we are a higher ed institution, not a gaming agency! We are challenged to […]