Presenters
Melissa Beaver — NewCity
Description
Heatmapping is a powerful analytics tool that can provide insight into what users do on your webpages. Using a colored visualization method, you can see where and how users are engaging with your page — including where people are and aren’t clicking, where they might be focusing their attention via mouse movement, and how far down the page they’re scrolling.
This visual tool, when used correctly, reveals critical user behaviors that can help you create more effective content. It can be especially useful in helping stakeholders understand site usage patterns at a glance.
In this presentation, Melissa will share:
- Why you should be using heatmapping tools.
- An overview of the tools out there (like HotJar and CrazyEgg).
- How to interpret and read a heatmap.
- How to complement heatmapping with analytics data.
Log in
Please log in to access the recording, slides and other session materials. Paid members have full access to the entire library.
New members
HighEdWeb offers several membership classes. Join today as a premium, affiliate, student or institutional member for full access to this session. Become a paid member.