Lightning talks

The lightning talks offered as a single video, which includes the following sessions: Getting Your Point Across (and Down): What Crossword Construction Can Teach Us About Content Presenter: Donna Talarico — Donna Talarico: Stories & Such Crosswordease : NYT puzzle : academic jargon : college website. If you’ve been solving crosswords for a while, you might […]

Mental health in the social world: how to survive, thrive and enjoy your OOO time

Working in social media, chances are you wear many hats — from content creator and copywriter to graphic designer, videographer and more. That is no small feat. You may be feeling undervalued, overworked and underpaid. Managing multiple social media accounts and the responsibilities that come with it can impact your mental health. If you’re feeling burnt […]

Earth to Gen Zers: building a student integrated marketing team that speaks their language

“What makes [insert your institution here] special?” Who would you rather have answer this question? A marketing professional who knows all the right things to say about your institution’s experience. A current student who lives it every day. Learn how you can deploy your insights as a member of option a to empower the authentic perspective […]