Email Analytics and the Curse of iOS 15!

Presenters Aaron Baker — Harvard University Description To promote our university news site, the Harvard Gazette, we send a daily email to about 300K subscribers. Since October, 2021, we started to notice a steady increase in our average open rate. Maybe you have seen this increase too, with your own email campaigns. In this presentation […]

Mission Critical: Transformative, Data-Driven Marketing for Higher Ed

Presenters Peter Colombatto — Lindenwood University Description With enrollment forecasted to continue its steep decline, regional four-year colleges will be among the hardest hit, forcing organizations to take a serious look at how they market and recruit. This session will focus on steps marketers at all experience levels in traditional higher ed organizations can take, […]

Improve Data Integrity: Using Cookies to Exclude Internal Users From Your Enrollment Reporting

Presenters Kris Hardy — Messiah University Description Your web and digital marketing reports are only as good as the underlying data. Traffic from faculty, staff, students, and other internal audiences can often skew your enrollment and marketing data.  Unfortunately, filtering out traffic by IP address is no longer sufficient due to the growth of online […]