Presenters Kris Hardy — Messiah University Description Your web and digital marketing reports are only as good as the underlying data. Traffic from faculty, staff, students, and other internal audiences can often skew your enrollment and marketing data. Unfortunately, filtering out traffic by IP address is no longer sufficient due to the growth of online […]
Tag: marketing
Presenters Alison Zeringue — Search Influence Description Discover how to unlock powerful insights by using quantitative data to tell a story about the performance of your institution’s recruitment and marketing strategies. Learning objectives: Suggestions for tools and high-level processes to use when integrating disparate data into a dashboard. How an integrated reporting dashboard can improve […]
Presenters Lacey Oellerich — Augusta University Description This presentation highlights the importance of collecting and measuring communications and marketing data to support your team and ultimately reach your institution’s goals. Here we will touch on the “what”, the “why” and the “how” while examining data tracking examples and strategy evolution over time based on key insights. […]