We thought our homepage was meeting the needs of all our website audiences… but was it really? Our homepage was a classic example of a design that tried to appeal to all audiences, but ended up appealing to no one. I will demonstrate how I used a simple, two-part analysis to discard assumptions and guesswork […]
The pivot for higher education marketing since 2020 has been significant, and the bar is set higher than ever before when it comes to the expectations of prospective students. As the digital landscape continues to shift, students’ experiences with your communications, brand and processes are crucial at every digital touchpoint. In today’s digital-first world, how do […]
Presenters Alan Etkin — British Columbia Institute of Technology Description Stuck in a tug-of-war over what goes on your school’s homepage? Welcome to the club. This session takes a look at key metrics to help you understand how it’s performing, and introduces a model for showing stakeholders where the action really is. While this may […]