A University-Wide Strategy for Document Accessibility

Document accessibility has become a hot topic in higher education, as universities work to ensure that all stakeholders including students, educators, staff and parents including those with disabilities, have equal access to information and resources online. Ensuring document accessibility is particularly important in higher education, where people with disabilities are protected by laws such as […]

Analytics-informed content strategy: a case study

A large portion of content strategy is more than just driving traffic to a site and expanding your presence. It’s also about making sure the users you already have are presented with the right impactful content at the right points along their journey. Site analytics can offer key insights into how your content is performing […]

SEO in higher ed

SEO is key to helping your school rank in organic search, but starting a SEO project can be overwhelming.  If you are unsure about where to begin, which tools to use, or how to gauge success? This conversation is designed to jumpstart your SEO efforts. Listen to our experienced panel and ask tailored questions related […]