Campus marketing and communications professionals are challenged to differentiate a brand in a sea of sameness. And yet, when it comes to social media (the largest source of online conversation about colleges and universities), most publish very similar content in search of improving the same metrics that don’t reflect brand priorities. It wasn’t always this […]
Presenters Janell Sims — Harvard University William Cannon — Harvard University Public Affairs and Communications Description Last year, as part of the Harvard University homepage redesign project, the content strategy team at Harvard University Public Affairs and Communications set out to be an example of accessibility in action. This year, we decided to make our […]
Presenters Brandon Schmidt — YDOP Description When you search for your school on Google, what appears? Your school’s Search Engine Results Page (SERP) is where visitors make a first impression – before they ever make it to your website. Are you doing your best to make this page stand out? In this session, we will […]