Our Journey to Build a Measurement Framework

Presenters

Joshua Charles — Rutgers Business School

Description

Building a meaningful measurement strategy for communications and marketing is hard. Our team at Rutgers Business School has various ways to measure website engagement, enrollment marketing, social media, and more, but these metrics and activities are often disconnected.

While our measurement journey isn’t finished, join this session to learn how we’re re-examining goals, asking new questions about what to measure and how, and building a unified measurement strategy that:

• Helps everyone understand how their work directly supports the priorities of the organization.
• Aligns our KPIs as a team.
• Makes it easier for us to scale our analytics practices with new team members or department responsibilities.

At the end of this session, you will gain a practical example of how to start the process of building a holistic measurement strategy for your integrated marketing communications team.