Presenters
- Rebecca Hofstetter — Carnegie
- Trevor Mazarura — Carnegie
Description
Google Search Console is one of the most powerful Search Engine Optimization (SEO) tools. But getting at the data in the GSC platform can be cumbersome. It’s difficult to view all available data and to pair it with other metrics. This poses a challenge not just for casual content contributors, but even web and marketing teams at institutions.
In this presentation, you’ll learn how to bring GSC data into Google Data Studio in easily digestible, actionable ways and how to integrate GSC data into your governance practice such as creating stakeholder-specific dashboards. We’ll share best practices for Google BigQuery, which provides lightning speed for your dashboard, and the opportunity to own and customize your data for deeper analysis. By extracting data into BigQuery, there is a new opportunity to merge data for a singular user from a variety of sources including Google Analytics 4, Google Search Console, and even your CRM for a holistic view.
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